In any given market, there is about 3% of the population who are ready to buy what you offer. Another 15% of potential customers that need what you sell and are open to buying it, however, they simply may not know about your offering, or are not ready to pull the trigger.
Most businesses focus only on that ready-to-buy 3% and they neglect the remaining 15%.
The typical sales pitch does not work on the 15% which results in wasted social media management and ad spend. This segment needs to be engaged, excited and nurtured long-term. Growth lies within finding and nurturing these 15%
Social media has made it possible for brands to directly engage with their customers while easily gathering insights for brand development. With a well-managed Social Media presence, you will have a chance to gain more website traffic, provide more ways for people to get in touch with you, build brand awareness, and ultimately receive more sales opportunities.
Most people major in minor things. The key to social media marketing (organic and paid), is doing the major things.
Many marketers enter the digital and social media world without really understanding how social media marketing works for each client. Knowing how to market your business on social media is vital in reaching your target audience and increasing brand awareness. And what’s more vital is getting answers to these questions:
Our overarching social media strategy provides you with a picture of your digital business. Once we have established your target audience and brand message, we will create a plan for the best way to grow in engagement, audience, and sales. We’ll show how to engage the 3% and nurture the 15%.
A Social Media presence is essential to help you engage with your audience while learning about their interests. However in communication what you say is not all that matters; how you say it and the visuals that accompany it are just as important.
For our client, having a cohesive branded social media channel was the priority while launching their innovative in-home beauty services app.
We’ll get back to you within a day to schedule a quick strategy call. We can also communicate via email for convenience, your time is important to us.