Today, an astounding 93% of online experiences start with a search engine. It’s a valuable way for people to find businesses, products, and services they are looking for. Lucky for you and your business, you can capitalize on this trend by using search engine optimization (SEO) to rank at the top of the search results. Both SEO and local SEO focus on improving your rankings in search results leading to more people finding, contacting, and purchasing from your business.
Off-Page SEO covers SEO practices that take place outside of the website. While external link building will always reign champion, there are many other things that you can do such as social media marketing, content marketing, and improving the public’s perception and visibility of your brand.
Google, Bing, and other search engines want to give their users the best possible experience when searching for their queries. Therefore, search engines give preferential treatment in search results to websites that follow and display specific technical characteristics, like a secure connection, responsive design, and fast loading time. By improving the technical aspects of your website, you help search engines crawl and better understand your site, rewarding you with higher rankings or even rich results.
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